• Dare to Go Your Own Way

    01:47. I wake up to a glaring light and the sound of a notification from my phone. A friend of mine has shared a fashion account on Instagram and she quickly asks what I think about the clothes. Before I reply, I begin thinking that the clothes are really not my style. However, it sure…

  • The Man Behind the $100 Million Spotify Deal

    Joe Rogan has risen to become the leading face within the podcasting world. Originating as a stand-up comedian and UFC commentator, he ventured into the world of podcasting in 2009 when the first episode of The Joe Rogan Experience was recorded. Since then, he has welcomed a vast array of guests, sharing stories from every…

  • Lund’s Success Stories

    Last spring, I graduated from upper secondary school. As the Swedish tradition dictates, my family and friends gathered at my house to celebrate my graduation – and the table of gifts started to grow. Cookbooks, plates, glasses, paintings and candlesticks. You probably know the deal; beautiful things that contribute to the fear of growing up.…

  • Why You Suck at Golf

    Sculling your drive at the first tee, shanking every wedge close to the green, missing every short putt on the practice green every time someone with a better golf game than you walks by – yeah, we all know the drill. With better weather coming up, it might just happen that you have dusted off…

  • A Success Story – The Man Behind the Empire Based in Lund

    There is no other place that we both love and hate so much at the same time. We walk through the doors with heavy steps, with our thoughts still lingering around our comfortable bed, our favorite tv-show or the snacks waiting for us at home. However, an hour later we walk out the same doors…

  • What Do We Communicate Through Our Clothes?

    Can what we wear say something about us as individuals? The way we dress has for decades been seen as something negligible, but previous research has shown that choice of clothing is something more than that. Every day when we get out of bed, the very first thing we do is to put on clothes.…

  • Climate Change, Coronavirus and a Green Recovery

    As vigorous economic plans are being laid out to ensure a holistic recovery following the adverse effects of the coronavirus pandemic, environmental sustainability and the issue of global warming and climate change is one of central priority. Climate change, which encompasses the complex changes occurring to the world’s climatic patterns, is one of the most…

  • Selfish Fashionistas?

    Have you ever walked into a store and bought something you knew you didn’t need? I’m sure the answer is yes. If I were to take a look inside my wardrobe I always seem to find pieces I forgot I even had. Does this change my mindset about consuming? Unfortunately, no. The market for fast-fashion…

  • Thinner Wallet and Worse Self-Confidence

    Today, the market is flooded with products that will make us more beautiful and more idealistic: lash extensions, fake nails, teeth whitening, extensions and pills that by pure magic will make you lose weight in three weeks. But is it worth letting your wallet get thinner while contributing to generous profits by companies that take…

  • Becoming One with the Wild

    The clock just turned 4:30, and I arise from my bed without hesitation. I went to bed 10:30 last night, but my dry eyes and exhausted brain tells me that I barely got 2 hours of continuous sleep. However, as of this moment, I feel more awake than ever before – today is a special…