• The World’s Trendiest Neighborhood: Closer Than You Think

    In the last few years, Copenhagen has become a famous destination for tourists and made its mark on the world stage as a hub for fashion- and design companies. During the 60s and 70s, many Swedish city centers were demolished and reconstructed in favor of a more brutalist style, customized to modern living. This reformation…

  • How to Be a Responsible Consumer in the Age of Fast Fashion

    Bright tones, hot pink, geometric and floral patterns, monochrome sets. The Spring collection of Zara is one that is both captivating and a breath of fresh air as we all transition from wearing base layers and meeting friends for fika to wearing shorts and sipping aperol spritz on a terrace. To celebrate this transition, the…

  • Which flower to give on Valentine’s Day

    Tulips are probably the most popular flower in Sweden and Swedes are known for their consumption of tulips during the tulip season. An estimated 130 to 140 million tulips are sold during that season, which runs from 15th of January to Easter. Perhaps the popularity of the tulip is related to the many different types…

  • This year in fashion: 8 moments we’ll remember from 2021

    With only a few weeks left until 2022, it’s time to sum up the fashion year that has passed. This year has been a year to remember (or not) with an ongoing pandemic and restrictions 1. The return of the Met Gala 2021 Every year on the first Monday in May the fashion elite gathers…

  • What should we be wearing this Christmas?

    It goes without saying that last year’s Christmas and New Years’ were hardly celebrated, or at least very differently. Fast-forward one year and, although holiday parties might look a little different from how they previously did, they are officially back on the agenda. And so is dressing accordingly! After a long break from wearing sparkling…