• Patagonia: A company to admire

    In 1973 Yvon Chouinard founded Patagonia, a company with focus on clothing and equipment for the outdoor-life, unaware of the future impact this would have on the entire market and world. The company has built its empire with focus on benefiting humankind and the good of the planet. In 2022 Chouinard announced a final, mic…